There is a fundamental difference between cash flow and net profit. Net profit
is the bottom line of the profit and loss account measuring the net growth in
financial value. Cash is the business liquidity and closely related to the
changes in the value of the current business assets in the balance sheet
representing the amount of money the business has at its disposal to generate
further business.
Stock control management
The objective is to
reduce the level of stock which uses working capital within the
business.
Stock control is a major potential area where every business
can become more efficient in its cash requirements. Stock comprises of four main
elements, raw materials, work in progress, finished goods and consumable
stores.. Each area can be managed to reduce the working capital requirement with
an appropriate stock management system being adopted.
Raw material stocks
can be reduced by setting a just in time stock control policy, negotiating
better delivery schedules and reviewing order quantities with a view to reducing
the value of stock held before it is required for production or
sales.
Work in Progress is mainly a manufacturing area and governed by
the manufacturing process however a review of the policies can produce
efficiencies if excess products are left lying around waiting to be finished or
excess materials are on the shop floor waiting to be used.
Standard
levels of finished stock should be set to satisfy the requirement to supply all
customers on time but avoid excess stock. Delivery schedules might be reviewed
to ensure delivery times can be shortened to reduce the requirement for higher
stock levels. Impossible in most circumstances but receiving and derspatching
stock the same day would be ideal. As close to this perfect scenario as possible
is a step in the right direction.
In some businesses consumable stores
may be significant and where any significant working capital investment is
required the policy should be reviewed to save cash by introducing stock control
measures.
Profit margin management
The objective is to sell more
cash flow friendly products.
Given a range of products within a business
the gross profit and stock requirements and funding requirements may be
variable. During a credit crunch the products offering the highest gross profit,
fastest turn round and most economic use of working capital would offer the best
options to reduce the credit crunch effect.
A sound management policy
would be to review all products in terms of the working capital requirements and
levels of gross profit margins with a view to concentrating sales growth in
these product areas.
Financial investment management
The objective
is to reduce the draining effect of capital investment in the business to
protect the working capital requirements.
There are many cash flow issues
in this area but consideration may be given to how fixed asset purchases are
financed. In days of the credit crunch it may be safer to lease or buy major
items on hire purchase than to buy outright. A good option is to vary the
fundsng sources and reduce the working capital strain.
Consideration
might be given to delaying the purchase of non essential renewable assets. For
example the business may have a policy to replace the delivery vehicle or
representatives car every three years. Delaying the replacement by six months
saves valuable cash resources and protects the cash flow.
Consideration
in larger companies with numerous investment projects may be to prioritise the
fastest cash generating projects. Capital investment often requires high initial
investment which is repaid slowly over a period of years and a reduction in
approval rates for such projects can have significant impact on
liquidity.
Review all low performing areas of the business with a view to
selling these business areas or assets ensuring they do not drain ash resources
but produce positive cash flow the remaining parts of the business can use to
generate higher profits.
Funding management
The objective is to
achieve at lowest interest rates possible adequate funding for all the business
cash flow, working capital and investment requirements.
Planning is
essential to make sufficient arrangements well before the cash is required t6o
enable a satisfactory level of funding at an acceptable rate. Negotiating when a
business runs out of cash is the very worst time to negotiate funding as it will
cost more and may not be obtained at all.
There are benefits to reviewing
the number of sources of finance and funding available to the business and the
interest being charged. Relying upon one funding source may be putting all the
eggs in one basket. With a range of potential funding sources smaller amounts
can be raised with each the sum often being higher than might be available from
a single source.
Alternate sources may include leasing and financing
companies, banks and specialist lenders,stock finance businesses and sales
invoice factoring companies. One disastrous source a small business should avoid
at all costs would be to finance the working capital through credit cards where
the interest rate could be so high it could cripple the business.
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